Putting to one side the issue of how content producers might feel about a world in which Netflix was the only game in town, I think fragmentation is a much smal

Putting to one side the issue of how content producers might feel about a world in which Netflix was the only game in town, I think fragmentation is a much smaller problem for app stores. Consumers need to launch a streaming app whenever they want to watch TV, but they only need to launch the app store infrequently to install new apps. I don’t mind having to think about which app store to use a few times a year.