Great article and was interesting to hear the different steps taken and the associated success and failures. In particular, it seems that the most success of th

Great article and was interesting to hear the different steps taken and the associated success and failures. In particular, it seems that the most success of the product could be attributed to the competitor closing. I wonder how the increased price impacted existing customers, especially when the price doubled at the end of the article? Were users notified of the change with the option to cancel? It seemed that a portion cancelled given the revenue: $750/month at $12 per user vs $1000 at $24 per user. It would also be interesting to know how many new customers were there after the price change? Did existing users have to agree to a new ToC when you made the price change or was this automatic, i.e. $24 taken out of their account the next month without their permission? What's the standard practice for this?