I believe koolba was perhaps referencing Payola, the now-illegal practice of paying a radio station to play a song repeatedly, thus manufacturing a "hit". http

I believe koolba was perhaps referencing Payola, the now-illegal practice of paying a radio station to play a song repeatedly, thus manufacturing a "hit". https://en.wikipedia.org/wiki/Payola https://en.wikipedia.org/wiki/Payola There are many payola-adjacent business practices in the pharmaceutical industry, not all of which are currently illegal.