"it was rumored that hackers for big media companies had figured out a way to get through the defenses that were built into such systems, and run junk advertise

"it was rumored that hackers for big media companies had figured out a way to get through the defenses that were built into such systems, and run junk advertisements in your peripheral vision (or even spang in the ... middle all the time - even when your eyes were closed. Bud knew a guy like that who's somehow gotten infected with a meme that ran advertisements for roach motels, in Hindi, superimposed on the bottom right-hand corner of his visual field, twenty-four hours a day, until the guy whacked himself." -Neal Stephenson The Diamond Age