> If you’ve ever done any business (sales/purchasing), you’ll soon see that trust is not really a problem. Trust is only a problem in single-transaction deals (

> If you’ve ever done any business (sales/purchasing), you’ll soon see that trust is not really a problem. Trust is only a problem in single-transaction deals (two entities trade once and expect to never trade again), which is pretty rare. Even in that weird case, branding and reputation are actually quite good ways of providing trust. It absolutely is a problem in business, but maybe not in the businesses you have experience in. For example - try selling gift cards online for payment. Your only real option is credit cards, which is ripe with fraud, and involves hefty fees (2-3%). Cash for the internet (which is one thing "blockchain" enables), solves both of these problems.