Perhaps, but that is nothing new, now is it? I'm not sure why this case would be special... it's definitely not the scale, numbers or competition, because those

Perhaps, but that is nothing new, now is it? I'm not sure why this case would be special... it's definitely not the scale, numbers or competition, because those are practically the same on plenty of other (non-IT) inter-corporate schemes. Just because you don't hear about them as much doesn't mean they aren't bigger or less relevant.