This kind of thing is handled at the CEO level at Epic because it is clearly part of a big strategy. This sounds to me like two very wealthy CEOs got really pis

This kind of thing is handled at the CEO level at Epic because it is clearly part of a big strategy. This sounds to me like two very wealthy CEOs got really pissed off at each other and are going to all out war here. To me Apple's response only makes sense if you see if as keeping a promise to do literally everything possible to crush Epic in response. This seems very transactional to me, not strategic.