The folloing piece by Elad Gil discusses the topic in detail https://firstround.com/review/future-founders-heres-how-to-spot-and-build-in-nonobvious-markets/ h

The folloing piece by Elad Gil discusses the topic in detail https://firstround.com/review/future-founders-heres-how-to-spot-and-build-in-nonobvious-markets/ https://firstround.com/review/future-founders-heres-how-to-s...