> I think that's a better metric because it puts it in perspective It's a classic tabloid shock headline to write "XXX will increase your risk of cancer by 10

> I think that's a better metric because it puts it in perspective It's a classic tabloid shock headline to write "XXX will increase your risk of cancer by 10 times!" (when your base risk of cancer is low). So whenever I see a statistic phrased like you did, I assume it's bullshit.