>How did software that is so hard to use become so prolific in the B2B space? If the software relies on sales people who answer "Yes, absolutely!" to every que

>How did software that is so hard to use become so prolific in the B2B space? If the software relies on sales people who answer "Yes, absolutely!" to every question from prospects, you end up in a bad place. Generally speaking, User != Purchaser. You push to include User in the loop and development process. Sometimes, you are not allowed, and sometimes the contract itself is signed contingent on this. It can get carder if you're not allowed to sollicit users' feedback, but are given carte blanche to develop: you're developing based on what you think will be right for the user. You will have hard conversations with the users at the end of the project when they receive the software and you're allowed to interact and "fix a few things here and there", at which point you'll try to cram in as much user feedback as possible to "make it right". Now, if you're not building for a particular client and you are working on your product that's targeting the enterprise, there are other distribution methods where you design for the user who works for an enterprise so there's a "de facto" adoption, which then can lead to an enterprise software that is good. A quick litmus test: if you are on a website and want to use the software, and there's a button that reads "Schedule Demo", or "Book Appointment with Sales", or "Contact Sales", chances are the software in question is the kind you don't like.