I think in Tinder there is an in-app purchase available that boosts your profile such that more users see your profile. Notably, it does not change your app exp

I think in Tinder there is an in-app purchase available that boosts your profile such that more users see your profile. Notably, it does not change your app experience. I am sure Apple takes a 30% cut there. Isn't that equivalent to an ad that drives more attention to your Facebook page?