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I do not know what was their ultimate motive to go ballistic on hydro power. I guess if it was all about marketing I would have picked a different “enemy” than

I do not know what was their ultimate motive to go ballistic on hydro power. I guess if it was all about marketing I would have picked a different “enemy” than hydro power... I learned about it through Blue Heart: https://blueheart.patagonia.com https://blueheart.patagonia.com And the story I heard about it was: their CEO went on a fly fishing trip there, really loved it, was told by the local guide that all will be gone in short time for hydro plants. He then decided to use all/most/a significant portion of the marketing budget in this campaign instead. You can always criticize ulterior motives - and we will never know for sure. But I give them some kudos for the initiatives they take - like taking their biggest revenue driver (e.g., dry suits) and deciding to make it “as ecological as possible” and 3x as expensive along the way... Every company is in the business of making money. And the fashion industry is known for making little money and having a big environmental impact. I don’t mind if somebody goes a more risky route that also makes them money along the way...

tweetle_beetle 6y ago
Sometimes you hold the people you respect to a higher standard than others, and that's certainly true of me in this case. I think what they do is great, but I would take their campaigns, and especially all the Yvon stories, with a pinch of salt. Tonuge in cheek, I'll share a story of my own - to launch a new Patagonia store in a Europe, they had bespoke furniture commissioned from recycled wood (probably using no solvents etc etc). Great! Except that it was made by in California, covered in bubble wrap and sent thousands of miles by land and sea.
- looping__lui 6y ago
  Thanks for sharing. Yes, No worries, I am not glorifying them. But I guess they try harder than I do. That’s good enough for a start...

tweetle_beetle 6y ago

Sometimes you hold the people you respect to a higher standard than others, and that's certainly true of me in this case. I think what they do is great, but I would take their campaigns, and especially all the Yvon stories, with a pinch of salt. Tonuge in cheek, I'll share a story of my own - to launch a new Patagonia store in a Europe, they had bespoke furniture commissioned from recycled wood (probably using no solvents etc etc). Great! Except that it was made by in California, covered in bubble wrap and sent thousands of miles by land and sea.

looping__lui 6y ago
Thanks for sharing. Yes, No worries, I am not glorifying them. But I guess they try harder than I do. That’s good enough for a start...