I used to think hiring people to manage social media was kind of silly unless you were some big brandname or marketing heavy organization, but it seems like a d

I used to think hiring people to manage social media was kind of silly unless you were some big brandname or marketing heavy organization, but it seems like a decent way to get most of the visibility benefits while avoiding the distraction related downsides, and a good opportunity to employ people. Depending how much you need to post to say relevant, I can’t imagine most modestly successful small scale businesses/authors/academics etc would find it that expensive. I cut out social media a while ago and have never hired anybody for it, so I might be a bit out of touch/underestimating what people expect your personal involvement or frequency of posting to be like, but it seems like something a fair number of people could afford to offload.