Tik Tok is the only way for MS to get big data from the social side. Besides they can integrate it into their many platforms, XBox, Bing, Windows (Windows is s

Tik Tok is the only way for MS to get big data from the social side. Besides they can integrate it into their many platforms, XBox, Bing, Windows (Windows is still the preferred streaming platform, for example), etc. However, seeing the other bizarre collection of companies getting into this fight, Oracle, and Walmart, I have a feeling this is more of a play towards getting into the Chinese governments good graces. I’d be interested to see if after paying a premium to buy Tik Tok, if the purchaser starts getting a higher share of China business. If that is true, which I strongly suspect it is, or at least is a big part of this, then once again a thoughtless US action ends up giving China more leverage.