Nowhere in the linked post does it mention that Facebook explicitly receive "a cut", nor is that how it works (at least on Instagram). Sure, Facebook as an opt-

Nowhere in the linked post does it mention that Facebook explicitly receive "a cut", nor is that how it works (at least on Instagram). Sure, Facebook as an opt-in label for sponsored content that adds extra functionality (and helps with FTC compliance) but most sponsored influencer content on Instagram doesn't use these tools.