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But Apple's model is selling premium products and a search is a massive expense for apparently zero benefit to them (they wouldn't launch ads would they?). Plus

But Apple's model is selling premium products and a search is a massive expense for apparently zero benefit to them (they wouldn't launch ads would they?). Plus their web results will probably be strictly censored and say goodbye to open web. It would be a nice dream though, google having some serious competition.

hellofunk 6y ago
They are transitioning as iPhone sales stabilize. https://www.barrons.com/articles/apple-stock-services-business-iphone-devices-outperform-rating-51590087110 https://www.barrons.com/articles/apple-stock-services-busine... It’s not all about the hardware anymore.
- cblconfederate 6y ago
  there's no way they 'll make the premiums they have with software. There isn't even content with such margins.
  - ianai 6y ago
    That’s not a reason to not expand the business.
  - coopsmgoops 6y ago
    Guess they should just do nothing then? Diversity in buisness is important. And Google has a whole pie from which apple can steal a big chunk of. Simply set apple search to be the default on safari and you immediately have a huge chuck of the market.
    - cblconfederate 6y ago
      not in a premium business. in fact diversity may be a bad thing there, as evidenced by the highly limited number of apple computer models. I don't think they want to become the next Samsung
  - hellofunk 6y ago
    It's not just software -- it's services of a wide variety of types. I.e. Apple TV+ is not software. Having your own search engine allows you to integrate with services more tightly and enhance that business.
    - cblconfederate 6y ago
      hm, apple tv=low margin industry, not enough market share to capture an audience, lots of competition etc etc. Not the things apple does the fact that they are not a monopoly is going to be a problem when they enter a highly monopolistic market like search
asdasfasdfasdf 6y ago
They're very clearly shifting to software and other media as they get more of the hardware marketshare. The spend on Apple TV+ is massive. >Plus their web results will probably be strictly censored and say goodbye to open web Based on what? The app store and the web are vastly different beasts, and Apple knows this. (Plus it's not like Google is doing the open web any favors, just look at AMP).

hellofunk 6y ago

They are transitioning as iPhone sales stabilize. https://www.barrons.com/articles/apple-stock-services-business-iphone-devices-outperform-rating-51590087110 https://www.barrons.com/articles/apple-stock-services-busine... It’s not all about the hardware anymore.

cblconfederate 6y ago
there's no way they 'll make the premiums they have with software. There isn't even content with such margins.
- ianai 6y ago
  That’s not a reason to not expand the business.
- coopsmgoops 6y ago
  Guess they should just do nothing then? Diversity in buisness is important. And Google has a whole pie from which apple can steal a big chunk of. Simply set apple search to be the default on safari and you immediately have a huge chuck of the market.
  - cblconfederate 6y ago
    not in a premium business. in fact diversity may be a bad thing there, as evidenced by the highly limited number of apple computer models. I don't think they want to become the next Samsung
- hellofunk 6y ago
  It's not just software -- it's services of a wide variety of types. I.e. Apple TV+ is not software. Having your own search engine allows you to integrate with services more tightly and enhance that business.
  - cblconfederate 6y ago
    hm, apple tv=low margin industry, not enough market share to capture an audience, lots of competition etc etc. Not the things apple does the fact that they are not a monopoly is going to be a problem when they enter a highly monopolistic market like search

asdasfasdfasdf 6y ago

They're very clearly shifting to software and other media as they get more of the hardware marketshare. The spend on Apple TV+ is massive. >Plus their web results will probably be strictly censored and say goodbye to open web Based on what? The app store and the web are vastly different beasts, and Apple knows this. (Plus it's not like Google is doing the open web any favors, just look at AMP).