> Search really hasn't changed in any fundamental or even noticeable way for a long time. Perhaps I’m cynical but I do think search has changed in fundamental

> Search really hasn't changed in any fundamental or even noticeable way for a long time. Perhaps I’m cynical but I do think search has changed in fundamental and noticeable ways in the last five years but none of the change has been for the better. More ads, more “personalized” with more tracking, more results based on what the algorithm thinks I mean instead of what I’ve actually typed. I much preferred Google circa 2006 when it was much more intuitive and much less “innovative.”