It seems what is being called “hard work” here really is “expert work” which often can be no work at all, in that it rests on the shoulders of likely thousands

It seems what is being called “hard work” here really is “expert work” which often can be no work at all, in that it rests on the shoulders of likely thousands of previous hours of long work, and can sometimes feel effortless. One seminal example of this Paula Scher’s 5 minute design of the Citigroup logo. https://link.medium.com/KuxBw6rJi9 https://link.medium.com/KuxBw6rJi9