Marketing people love to talk about marketing. Identify a problem. Offer a solution that people are willing to pay for. The whys, whos, etc. are all wrapped up

Marketing people love to talk about marketing. Identify a problem. Offer a solution that people are willing to pay for. The whys, whos, etc. are all wrapped up inside. The potential upside can be derived from how many people have the problem and how much they are willing to spend to solve it.