Microsoft tried the build-a-competitor-then-pay-creators approach with Mixer vs Twitch and then shut it down less than a year later: https://www.businessinsider

Microsoft tried the build-a-competitor-then-pay-creators approach with Mixer vs Twitch and then shut it down less than a year later: https://www.businessinsider.com/microsoft-closes-mixer-partners-with-facebook-2020-6 https://www.businessinsider.com/microsoft-closes-mixer-partn...