The difference to Tesla is that your product has no incremental cost (other than marketing/support). Tesla has to do that because producing 1000 Tesla roadster

The difference to Tesla is that your product has no incremental cost (other than marketing/support). Tesla has to do that because producing 1000 Tesla roadsters costs approximately 7-10x the cost of producing 100, and they will make a comparatively minimum gross margin on each unit sold. My suspicion is that halving your cost would more than double your customers, but this is down to you guys to test.