Out of character for me, my initial thought is that the pricing is probably right. The people willing to pay for a product like this are probably mostly willing

Out of character for me, my initial thought is that the pricing is probably right. The people willing to pay for a product like this are probably mostly willing to pay $100/year for it. I think there are legitimate concerns that the market for an app like this is small, but in that case, you probably want to capture as much profit per customer as possible. But hey this is just speculation...