IOS has much higher penetration when it comes to app installs. I’ve seen this both at a fintexh/challenger bank and multiple e-commerce companies. At the e-c

IOS has much higher penetration when it comes to app installs. I’ve seen this both at a fintexh/challenger bank and multiple e-commerce companies. At the e-commerce company I am currently at, 80% of our traffic is IOS. IOS users are also higher value.