Users don't have much choice in which ad streams they see. Publishers had the choice and seemed indifferent, but it feels weird to blame users for turning on a

Users don't have much choice in which ad streams they see. Publishers had the choice and seemed indifferent, but it feels weird to blame users for turning on a feature and not noticing a difference when that feature didn't work because most publishers failed to act on that feature / make it a requirement of their ad buys.