Very, very few of those users had a choice in the first place. Few apps have both ad-supported and premium versions in the first place (especially not the big o

Very, very few of those users had a choice in the first place. Few apps have both ad-supported and premium versions in the first place (especially not the big ones - you literally can't pay for a Facebook subscription), and extremely few users were even aware of the trade-off that existed. Some premium apps (e.g. YouTube Red) engage in data harvesting anyway. Apple did not take a choice away - they just changed the only option.