Not a bad move. It can shorten the number hops to buying an item. If a Walmart buy button is in a popular social media app thats not a bad thing. The influencer

Not a bad move. It can shorten the number hops to buying an item. If a Walmart buy button is in a popular social media app thats not a bad thing. The influencer crowd is after all trying to sell stuff. Plus they constantly have to deal with Zuckerberg, Google, Bezos, Apple etc trying to get between them and the customer.