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I think that's fair. As a shorthand 'why' is very succinct, but is definitely ambiguous. Even expanding to 'core purpose' I feel that many companies or movement

by Zhyl 6y ago

I think that's fair. As a shorthand 'why' is very succinct, but is definitely ambiguous. Even expanding to 'core purpose' I feel that many companies or movements mistake having one to having a catchy mission statement or a set of 'values' which could have been procured from a PR agency but ultimately don't trace fully to product offering or even justify the ongoing existence of the entity.

richardbrevig 6y ago
Why is very popular in the design community, like the five whys [0]. But now I'm always at odds when I speak about it after listening to Richard Dawkins and other scientists say "why is a stupid question." They advise to ask, "what led to this?" And doing that has helped me reframe situations and make discoveries. Even still, why is a great shorthand in many contexts. :) 0 - https://en.wikipedia.org/wiki/Five_whys https://en.wikipedia.org/wiki/Five_whys