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How Toy Ad Vocabulary Reinforces Gender Stereotypes

11 points by talonx 16y ago

deleted 16y ago
[deleted]
yummyfajitas 16y ago
Wow, if toy ad vocabulary is reinforcing gender stereotypes rather than simply catering to gender preferences then this is a great startup opportunity. Produce and market toys for boys with words like "love", "friendship", "babies", "magic" and "mommy". You'll be rich! If you really think everyone else is being irrational, stop writing blog posts. Put your money where your mouth is and arb it. Of course, if boys really want ultimate special forces power battle swords and girls really want mommy&me friendship magic wands, you will lose your time/money. But you are confident that won't happen, right?
- joshzayin 16y ago
  I think you are somewhat missing the point of the blog post. It's highlighting that, from a very young age, society's gender roles are being insinuated into people. This leads to gender disparities such as those in the STEM fields and only helps to perpetuate harmful stereotypes. Zach Weiner (SMBC) did a comic that fairly eloquently expresses the problem: http://www.smbc-comics.com/index.php?db=comics&id=1883 http://www.smbc-comics.com/index.php?db=comics&id=1883 The problem highlighted in the blog post is that children are conditioned by the toys they are bought, and those that they see their friends with, to perpetuate the gender roles and stereotypes that have been so omnipresent--and harmful--in our society.
  - bradleyland 16y ago
    It's a "chicken or the egg" question. Are boys attracted to guns, action figures, etc because of advertising, or do advertisers seek to sell boys guns, action figures etc because that's what they want? I think the answer is far more boring than most pedants would like. It's both. Biologically, men are born with hormones that give them aggressive traits, while women are born with hormones that give them nurturing traits. These are adaptive influences: male protector, female child-rearer; a partnership that works. Advertisers target their message to exploit these instincts. None of the above implies that we cannot rise above our instinctual urges and make something different of our lives. It also does not imply that any of this is black & white. Some men are born passive and some women are born aggressive. Some women have no desire to have children. Some men prefer to stay at home and raise their children. Humans are a complex and diverse bunch, but as with most systems, there is a distribution wherein lies a "typical" state of being. When there's money to be made, you don't make it by ignoring the facts, so advertisers target the "typical" boy and girl, and make a boat load of money doing it.
    - joshzayin 16y ago
      As mentioned in the post GiraffeNecktie linked above: Regarding gender differences being in-born, poster cpt.sanity wrote: “It has been repeatedly shown and is accepted as fact in modern psychology from Rogers onwards, that while sex is a biological fact, gender roles are sociologically determined, largely by peer pressure in early years and mediated by advertising and media images.”
- GiraffeNecktie 16y ago
  See the follow up http://www.achilleseffect.com/2011/04/how-toy-ad-vocabulary-reinforces-gender-stereotypes-follow-up/ http://www.achilleseffect.com/2011/04/how-toy-ad-vocabulary-...

11 points by talonx 16y ago

deleted 16y ago

[deleted]

Wow, if toy ad vocabulary is reinforcing gender stereotypes rather than simply catering to gender preferences then this is a great startup opportunity. Produce and market toys for boys with words like "love", "friendship", "babies", "magic" and "mommy". You'll be rich! If you really think everyone else is being irrational, stop writing blog posts. Put your money where your mouth is and arb it. Of course, if boys really want ultimate special forces power battle swords and girls really want mommy&me friendship magic wands, you will lose your time/money. But you are confident that won't happen, right?

joshzayin 16y ago
I think you are somewhat missing the point of the blog post. It's highlighting that, from a very young age, society's gender roles are being insinuated into people. This leads to gender disparities such as those in the STEM fields and only helps to perpetuate harmful stereotypes. Zach Weiner (SMBC) did a comic that fairly eloquently expresses the problem: http://www.smbc-comics.com/index.php?db=comics&id=1883 http://www.smbc-comics.com/index.php?db=comics&id=1883 The problem highlighted in the blog post is that children are conditioned by the toys they are bought, and those that they see their friends with, to perpetuate the gender roles and stereotypes that have been so omnipresent--and harmful--in our society.
- bradleyland 16y ago
  It's a "chicken or the egg" question. Are boys attracted to guns, action figures, etc because of advertising, or do advertisers seek to sell boys guns, action figures etc because that's what they want? I think the answer is far more boring than most pedants would like. It's both. Biologically, men are born with hormones that give them aggressive traits, while women are born with hormones that give them nurturing traits. These are adaptive influences: male protector, female child-rearer; a partnership that works. Advertisers target their message to exploit these instincts. None of the above implies that we cannot rise above our instinctual urges and make something different of our lives. It also does not imply that any of this is black & white. Some men are born passive and some women are born aggressive. Some women have no desire to have children. Some men prefer to stay at home and raise their children. Humans are a complex and diverse bunch, but as with most systems, there is a distribution wherein lies a "typical" state of being. When there's money to be made, you don't make it by ignoring the facts, so advertisers target the "typical" boy and girl, and make a boat load of money doing it.
  - joshzayin 16y ago
    As mentioned in the post GiraffeNecktie linked above: Regarding gender differences being in-born, poster cpt.sanity wrote: “It has been repeatedly shown and is accepted as fact in modern psychology from Rogers onwards, that while sex is a biological fact, gender roles are sociologically determined, largely by peer pressure in early years and mediated by advertising and media images.”
GiraffeNecktie 16y ago
See the follow up http://www.achilleseffect.com/2011/04/how-toy-ad-vocabulary-reinforces-gender-stereotypes-follow-up/ http://www.achilleseffect.com/2011/04/how-toy-ad-vocabulary-...