> It failed because it was going to see adoption. Absolutely, but "browser defaults" were an easy excuse. I was not really defending advertisers here; though I

> It failed because it was going to see adoption. Absolutely, but "browser defaults" were an easy excuse. I was not really defending advertisers here; though I do believe they'd have had a harder time finding justifications if the feature actually had organic adoption. It was a failed and poorly-thought marketing gesture from Microsoft, that only backfired on the end-users. > Microsoft didn't make the change because they wanted to hurt advertisers, they made the change because they had good reason to believe that's the default that the majority of their users wanted. I strongly disagree here. Microsoft did not make the change out of the goodness of their hearts - not any more than advertisers ignored DNT because they were convinced "it's not the user's real option". This was all marketing speak/ internal&external justification for their actions.