I'm not sure what Dan's point is. Customers know that digital versions cost publishers much less money. Pricing them higher is obviously going to make users fee

I'm not sure what Dan's point is. Customers know that digital versions cost publishers much less money. Pricing them higher is obviously going to make users feel disrespected and think "greed indeed", as a review stated. And maybe it's because Dan and I are using different definitions of rationality, but I also don't see how the 1-star reviews are irrational. I think fairness is a big part of rationality, and the thought that "as readers we should pay a little less attention to minor differences in price" is shockingly short-sighted. Behind the 1-star reviews is a deep-seated and completely rational worry that if the higher pricing works, in the long term, sellers will be encouraged to bump prices up even more. Edit: There are comments to the blog post about how the pricing makes sense from a "traditional economics" viewpoint. I don't know much about it, but if traditional economics doesn't take humanness (respect, fairness) into account then it's just a failure on the subject's part.