3 ms·
Absolute, complete utter bullshit. Functionality be damned--- such a pricing structure makes it impossible for people to get beyond the initial rip-off. Nor sho
by hsmyers 16y ago
Absolute, complete utter bullshit. Functionality be damned--- such a pricing structure makes it impossible for people to get beyond the initial rip-off. Nor should they; this is the same approach that gave us 20.00 CDs with a single desired track, year after year after year. The single star review is the equivalent of the pitchfork and torch, perhaps it is time the publishers looked out the castle window!
- jerrya 16y agoYes, I think you're absolutely right. What the publisher is doing, and Ariely agreeing with is known as Value Pricing: http://en.wikipedia.org/wiki/Value-based_pricing http://en.wikipedia.org/wiki/Value-based_pricing. It's a great way to make sure you optimize your short term profits. And yes, your customer feels ripped off by it as prices as well they should as you have just siphoned off their economic value. Bye bye customer relationship!