They have a ton of data, and they certainly get some value from it. But unlike Facebook, profiting from the collection of data isn’t an existential issue for Ap

They have a ton of data, and they certainly get some value from it. But unlike Facebook, profiting from the collection of data isn’t an existential issue for Apple. They could lose all of the data tomorrow and still be an extremely profitable business. That’s not true for a company like Facebook. I’m not saying that Apple occupies any kind of absolute moral high-ground, but their business model lets them safely and publicly take this kind of posture on privacy.