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That's called contextual targeting: " If iOS 14 users opt out, they will still be shown ads, but they’ll be based on other methods like contextual targeting rat
by lnanek2 6y ago
That's called contextual targeting:
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If iOS 14 users opt out, they will still be shown ads, but they’ll be based on other methods like contextual targeting rather than based on their IDFA.
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https://clearcode.cc/blog/apple-idfa/#apple-skadnetwork https://clearcode.cc/blog/apple-idfa/#apple-skadnetwork
That works so poorly Facebook doesn't even bid on showing ads for those users currently:
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And Facebook doesn’t even bid on iOS users that have Limit Ad Tracking (LAT) enabled
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https://www.adexchanger.com/data-exchanges/what-do-apples-privacy-focused-idfa-changes-mean-for-facebook/ https://www.adexchanger.com/data-exchanges/what-do-apples-pr...
- anonymousab 6y agoDoes it work too poorly on its own, or too poorly compared to tracking ads? Perhaps their value will go up with less presence of the latter.
- pm90 6y agoThe issue is not effectiveness as much as measurement. Advertisers value the insight obtained by tracking user response to ads. That is something they are willing to pay premium for. Without the ability to do measurements, Facebook does not provide as much value.
- ric2b 6y agoAd with id X was shown, Ad with id X was clicked, Ad with id X led to a purchase. Is it that important to know more than that?