My impression is that this might make it more difficult for facebook to track people in the short term only. Surely facebook can and will find other ways to ach

My impression is that this might make it more difficult for facebook to track people in the short term only. Surely facebook can and will find other ways to achieve the same result through device fingerprinting, etc. It probably won’t be as simple and easy as the IDFA but I don’t imagine it will be particularly difficult for facebook either. And considering how much revenue they claim they’ll lose it seems it would be a worthwhile use of resources. I’m not really familiar with how facebook advertising works and I hope I’m wrong but it doesn’t seem like an impossible ask to me and I’m guessing most of the engineers at facebook are far more skilled developers and data harvesters than I.