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> While it’s difficult to quantify the impact to publishers and developers at this point with so many unknowns, in testing we’ve seen more than a 50 per cent dr
by corobo 6y ago
> While it’s difficult to quantify the impact to publishers and developers at this point with so many unknowns, in testing we’ve seen more than a 50 per cent drop in Audience Network publisher revenue when personalization was removed from mobile app ad install campaigns
Yessss. Hopefully this is just step one in the collapse of Facebook but I’m not that hopeful yet.
- elliekelly 6y agoMy impression is that this might make it more difficult for facebook to track people in the short term only. Surely facebook can and will find other ways to achieve the same result through device fingerprinting, etc. It probably won’t be as simple and easy as the IDFA but I don’t imagine it will be particularly difficult for facebook either. And considering how much revenue they claim they’ll lose it seems it would be a worthwhile use of resources. I’m not really familiar with how facebook advertising works and I hope I’m wrong but it doesn’t seem like an impossible ask to me and I’m guessing most of the engineers at facebook are far more skilled developers and data harvesters than I.