" providing developers with an alternative business model isn't a bad thing." There isn't really an alternative here. People won't pay for apps. Also - ads no

" providing developers with an alternative business model isn't a bad thing." There isn't really an alternative here. People won't pay for apps. Also - ads not 'evil' - or rather, it's what people generally chose over paying 50 cents a month, and it's absolutely a choice on our (ie consumer) part. The problem ironically has to do with relevance. People don't mind relevant ads, but in order to have relevant ads, networks need a lot of personal information. Ugly paradox. And yes, spammy web pages/apps full of terrible, spammy ads - this is really of no benefit to anyone. It would be nice if they worked towards fixing that.