I think Apple made this move to increase their Search Ads business. Now that those app install ads on Facebook and such are going to be a lot less effective, iO

I think Apple made this move to increase their Search Ads business. Now that those app install ads on Facebook and such are going to be a lot less effective, iOS app developers and publishers will flock to Apple’s Search Ads. I see this as a double win for Apple - free publicity, and more revenue.