Principles can be profitable... Apple offers paid app discovery, and they want to increase that revenue. Facebook has historically been the paid channel for pa

Principles can be profitable... Apple offers paid app discovery, and they want to increase that revenue. Facebook has historically been the paid channel for paid discovery. By limiting its effectiveness, Apple can grab that revenue. Stratechery dug into this recently (see the "The Apple Vulnerability" section about 80% of the way down): https://stratechery.com/2020/apple-and-facebook/ https://stratechery.com/2020/apple-and-facebook/