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Actually, maybe it'll provide data that personalized adds aren't that much more effective.
by virgilp 6y ago
Actually, maybe it'll provide data that personalized adds aren't that much more effective.
- tialaramex 6y agoThe personalization makes it easier to lie with statistics. For example, did you know that 80% of people who purchased Product X saw a Product X advertisement through our network? Sure, that was achieved by showing a Product X advertisement to people who'd just bought Product X (reversing cause and effect) but are you sure your marketing people would realise that and not be excited about how powerful this network is? You can't make these targeting claims for an untargeted advertisement, and so idiots will believe they work regardless and there is a lot of idiot marketing budget. Conventional adverts will have to be cheaper to compete, which means they earn less money for the host, which means that - for the intended audience of this Facebook message - those conventional adverts are definitively worse. I don't run an ad blocker, although I do happily pay people who offer to give me a service without adverts for money.