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Will it affect other networks like Doubleclick/Google and more important, Apple equally or is it something specific to do with the way FB works?
by blackoil 6y ago
Will it affect other networks like Doubleclick/Google and more important, Apple equally or is it something specific to do with the way FB works?
- breakfastduck 6y agoIt's not specifically targeting facebook, they're just massive benefactors of the way it works currently. Basically Apple is going to force apps to request permission to track users outside of the app they're currently in, which at the moment they can do by default. Facebook just happens to do this a LOT, so this will sting them particularly badly.
- izacus 6y agoThey split the setting in two and the 3rd party tracking setting is off by default, Apple's tracking setting is on by default. So it won't affect all networks equally - it continues tracking users for Apple's own network and other uses.
- pseudalopex 6y agoiOS 14 has a prompt for third party tracking.[1] It isn't off by default. [1] https://techcrunch.com/2020/06/22/apple-ios-14-ad-tracking/ https://techcrunch.com/2020/06/22/apple-ios-14-ad-tracking/