Except you don't get people buying fake ovens offline. There isn't a great analogy I can think of but there is a huge amount of ad fraud where it's profitable t

Except you don't get people buying fake ovens offline. There isn't a great analogy I can think of but there is a huge amount of ad fraud where it's profitable to fake an install, fake app use to generate more fake ad revenue ad fake installs, etc. So long as it's profitable for someone to fake installs and fake user traffic there will be a need for better value conversion tracking