The way I see it, Apple has been trying to have the best of both worlds. They want to portray their App store policies as putting the user first - protecting th

The way I see it, Apple has been trying to have the best of both worlds. They want to portray their App store policies as putting the user first - protecting them from malware and standardizing the experience. But the reality is that in some cases, there is a conflict of interest where what is best for the user is not the same as what's best for Apple, and Apple has of late been tending more to the “best for Apple” side in enforcement decisions. The purpose of Epic's “stunt” was to demonstrate this conflict of interest. They couldn't have had the PR impact they wanted without it.