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Facebook’s top ad business on iOS is promoting other apps. The tracking being blocked by this change is how they attribute app sales to the Facebook ad. Apple h
by shajznnckfke 6y ago
Facebook’s top ad business on iOS is promoting other apps. The tracking being blocked by this change is how they attribute app sales to the Facebook ad. Apple has a competing service: https://searchads.apple.com/ https://searchads.apple.com/
I think the purpose of this change is to redirect the revenue from FB to Apple.
- Ensorceled 6y agoThat is, for Apple, perhaps a nice side effect of the change. But I don't see it replacing Facebook app ads ... I never "see" the Apple ads. The real purpose of this change is to continue to drive home to Apple users, who are increasing aware of privacy issues, that Apple has their back. Anything else is gravy.
- shajznnckfke 6y agoMy opinion: follow the money. Apple’s publicly stated growth strategy is to expand services revenue. Taking this ad market from Facebook is part of that strategy. The PR is gravy. Apple isn’t the EFF.