I guess it depends whether the iTunes music store is about selling music or just selling music to ipod owners. Obviously, Apple's priority is the latter (under

I guess it depends whether the iTunes music store is about selling music or just selling music to ipod owners. Obviously, Apple's priority is the latter (understandably from a business / monopoly point of view). However, if the iPod/iTunes combination didn't feel like such a lock-in (i.e, if the online music store, software and hardware could operate independently), I might easily be persuaded to drink the Apple juice.