Its about two things for me: 1. Users to have the ability to choose, on the expensive devices that they own. 2. Competition, which drives the companies to try

Its about two things for me: 1. Users to have the ability to choose, on the expensive devices that they own. 2. Competition, which drives the companies to try to improve their offering (for users and developers) in order to stay ahead. Competition is healthy and prevents stagnation.