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Facebook’s top ad business on iOS is for app installs. Their cross-app tracking is how they demonstrate that the ad resulted in app sales. Apple is cutting that
by shajznnckfke 6y ago
Facebook’s top ad business on iOS is for app installs. Their cross-app tracking is how they demonstrate that the ad resulted in app sales. Apple is cutting that off here. As you mention, Apple’s competing ad service is also for app installs.
- adrr 6y agoApple will actually hurt themselves with this change. The apps that can afford to advertise have a paid component to generate revenues. Apple taxes this revenue at 30%. I don’t get why they are going after FB when they aren’t a threat and Social media is the reason to people upgrade your phone to get a better camera. Not to mention the revenue FB drives in App Store purchases.
- nomel 6y agoFrom my naive perspective, it looks like they’re taking their privacy stance so seriously that they’re willing to lose some revenue.
- shajznnckfke 6y agoThat’s a solid point. I’d look out for Apple to push their app install ads into more places (eg. the home search bar, various apps they bundle with the phone). Maybe a second attempt at iAd - it will be easier for that to succeed with the competition blocked.