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There's some advertising on Quizlet and a premium version called Quizlet Plus, but I'm not sure (from a user's perspective) if that's bringing in a ton of reven
by shantanubala 16y ago
There's some advertising on Quizlet and a premium version called Quizlet Plus, but I'm not sure (from a user's perspective) if that's bringing in a ton of revenue.
- abbasmehdi 16y agoyea, freemium plus ads is a classic rev model but usually doesn't work for niche markets. Licensing their engine to third parties is an option they could explore too...
- shantanubala 16y agoAlso, I think the free offering is extremely robust to the point where the paid version is mostly a purchase to help support the company rather than for actual features.
- abbasmehdi 16y agoYea, but that is a good enough explanation if it's a hobby, but if its a business they need to have a viable financial model.
- philfreo 16y agoEducation is a niche market?
- roel_v 16y agoThe 'paying for extra of it' is niche, yes.
- philfreo 16y agoAdd up the market sizes for: private schools, private tutoring (Kaplan, 1-on-1, etc.), test prep (SAT study guides, etc.), for-profit colleges (Phoenix), language learning (Rosetta Stone), what teachers spend in-budget and out-of-pocket for their classrooms, education iOS apps, etc. I'm not saying Quizlet does all the same things, but nothing about paying for extra education is what I would call niche.
- abbasmehdi 16y agoAll of society is not in grade 7.