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The problem with DNT was that it was off by default, advertisers didnt support it, and that it was yet another bit advertises used to create IDs for anon users.
by madeofpalk 6y ago
The problem with DNT was that it was off by default, advertisers didnt support it, and that it was yet another bit advertises used to create IDs for anon users.
- grishka 6y agoThe only real solution is to do away with third-party cookies being on by default. There are very narrow use cases that are beneficial to the end user, but the user-hostile ones far outweigh those. DNT is based on a flawed assumption that ad tech has good faith. In the real world, though, you don't ask for privacy, you take it.
- danShumway 6y agoThis is the real lesson from DNT: you can not trust bad actors to be good. Every time we see these voluntary initiatives about how advertisers are going to be responsible from now on... they can't. The industry will never be responsible, left to their own devices they'll use DNT as a tracking mechanism, and then justify it by saying that they need to remain competitive. There is no such thing as a responsible advertising industry, it doesn't exist. They've demonstrated over and over again that they have to be treated like malicious actors, they are incapable of self-regulating.