It’s a great strategy. My assumption is that Trumps team is attempting to leverage the laxness of YouTube’s platform because of the negative attention and incr

It’s a great strategy. My assumption is that Trumps team is attempting to leverage the laxness of YouTube’s platform because of the negative attention and increased scrutiny that Facebook has been under. They are outspending on a platform that will not correct or proof their messaging. Trump’s digital team is extremely good at optimizing for conversions in a way that Obama’s team was as well. Trump’s team uses plain English with simple call-to-actions focused on emotion such as FEAR. Dems language is much more convoluted and some would say elitist. It remains to be seen whether stoking FEAR is as powerful a tool as HOPE is which to a certain degree is the commonality between their past campaigns: * Obama was hope for a better future * Trump’s first campaign was hope for a return to “values” of the past