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I'm not sure it's a poor equivalence. Apple's ads appear only in a few of their own apps. I wouldn't even call it an ad service, because that implies that third

I'm not sure it's a poor equivalence. Apple's ads appear only in a few of their own apps. I wouldn't even call it an ad service, because that implies that third-parties can use it. In comparison, Google and Facebook both operate actual, for-profit ad services that are used across almost every website and app in the world. I agree about Apple being too strict on the App Store. But it's not really what I'm talking about.

shajznnckfke 6y ago
Apple does offer an ad service to third parties: https://searchads.apple.com https://searchads.apple.com The biggest market for Facebook’s ads on iOS is for apps. Apple is cracking down on that with this change, so Facebook won’t be able to show attribution for app purchases. It’s hard not to think that this change is an effort to take over the market with their competing app advertising service. My claim is that this is part of the larger effort to take a bigger cut the economic activity that happens on the phone. The 30% app cut expansion to cover more services is part of that. Capturing the advertising revenue for apps is another. The only way for Apple to keep growing as a two trillion dollar company is to take over more of the economy, and this is part of that effort. I envision a future where, if they can get away with it, Apple takes an expanding cut of every Doordash delivery, every Uber ride, every Amazon purchase, and any other good or service that they can obtain sufficient market power to capture.
- gerash 6y ago
  In such doomsday scenario and assuming no laws gets passed to change things the service providers (eg. Instagram, Uber, Doordash) can start charging iOS users more to adjust for this. This is already happening as the YT subscription shows. That is, goods on Amazon, Uber rides, food prices all will be more expensive to iOS users and then maybe Instagram and TikTok can start charging iOS users $50/yr as well. At the end of the day a mobile platform needs third party services as much they need the platform otherwise Windows phone would've survived.
- agustif 6y ago
  AaaS

shajznnckfke 6y ago

Apple does offer an ad service to third parties: https://searchads.apple.com https://searchads.apple.com The biggest market for Facebook’s ads on iOS is for apps. Apple is cracking down on that with this change, so Facebook won’t be able to show attribution for app purchases. It’s hard not to think that this change is an effort to take over the market with their competing app advertising service. My claim is that this is part of the larger effort to take a bigger cut the economic activity that happens on the phone. The 30% app cut expansion to cover more services is part of that. Capturing the advertising revenue for apps is another. The only way for Apple to keep growing as a two trillion dollar company is to take over more of the economy, and this is part of that effort. I envision a future where, if they can get away with it, Apple takes an expanding cut of every Doordash delivery, every Uber ride, every Amazon purchase, and any other good or service that they can obtain sufficient market power to capture.

gerash 6y ago
In such doomsday scenario and assuming no laws gets passed to change things the service providers (eg. Instagram, Uber, Doordash) can start charging iOS users more to adjust for this. This is already happening as the YT subscription shows. That is, goods on Amazon, Uber rides, food prices all will be more expensive to iOS users and then maybe Instagram and TikTok can start charging iOS users $50/yr as well. At the end of the day a mobile platform needs third party services as much they need the platform otherwise Windows phone would've survived.
agustif 6y ago
AaaS